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| Know Your Customer
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Knowing who your customer is will help you direct your writing correctly. Different people like reading different things.
It’s not only what you write; it’s also how you write. Think of the different ways you speak when you’re addressing children or adults. Think of what changes when you are talking to businessmen or having a conversation with a friend. All these things should be considered when you write the content for your site.
Knowing your customer will help you make your content relevant and enjoyable.
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