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The Importance of Content
Only One Way To Write?
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General Content Goals
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Building Customers' Profile
Conclusions Up To Now
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General Content Goals

Deciding on the goals you want to achieve, before starting to write, will help you stay on track and maintain high standerd writing.

In order to set the goals, I first write down what I want the text to be like, what I want the readers to get from it.

  • I want my surfers to enjoy reading my site.
  • I want them to find the information they need quickly.
  • I want my readers to trust the information I provide.

    These three things that I want my site to achieve dictate five goals I want my content to reach.:

  • Relevant
  • Organized
  • Interesting
  • Trustworthy
  • Coherent

    Once you have these five as your writing guides you are sure to have professional content that will quickly be adopted by surfers as the best source of information.

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