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Now that you have a good picture of your average customer it is possible to decide about the way you’ll write.

Will it be best to write in a business style keeping to facts and data or does your site need a humorist touch? Do you think your customers will want more of a personal style?

It may be that different sections will dictate different writing styles or that you will need a combination of a few.

Remember that the profile you built is general; having over targeted content such as inside jokes or professional terms with no explanation can cost you many customers.

Your writing should be relatively open also for people that don’t fit your profile to understand and enjoy it.


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