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| Affiliate Networks
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In many cases there is another party involved in the affiliate programs. This party is the affiliate programs network, also known as affiliate brokers. A merchant web site can have many affiliate programs and the maintenance of each of them can be time consuming and also requires knowledge and skills, this is why affiliate program networks come into the picture.
The networks act as mediators between the merchant web site and the Webmaster running the affiliate program. They take care of all the procedures involved in the affiliate agreement such as the payments, activity tracking and so on. The affiliate program net works also make it easy for web masters to find good affiliate programs. In return for making all these services available the affiliate program network takes a commission on every transaction made.
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